How to Make Sure Your Non-Profit is Always Prepared

October 26, 2018

Always be prepared…it’s not just a tired phase. If you are responsible for managing an annual program, the stewardship of thousands of donors and a substantial revenue line, it’s a phrase you live with every working day.  

If you are faced with a pending postal strike or external event that impacts your organization’s brand, you will need a plan B.   

This is where email, digital media and telemarketing can be your best friends. If you have done the correct level of preparation, you should be ready to pivot into an alternative strategy at a moment’s notice. Here are some of the required basics: 

Email and Digital 


Database Maintenance   

The objective of being prepared is not to anticipate every possible emergency. It is to ensure that your program, and by extension the organization, has flexibility and is nimble enough to effectively respond when required. These procedures only support and ensure your capacity to use email, digital and telemarketing to develop an integrated omni-channel annual program.  

About the Author

With over twenty years of experience in the non-profit sector, Dave brings a wealth of knowledge,skills and industry best practices to your program orproject. Through his work as both a client and a vendor, he has gained a unique perspective, knowledge and set of skills. Dave has managed multimillion dollar portfolios for organizations such as the National Ballet of Canada, Oxfam, TVO, and Save the Children, and for the service providers, Univision and Strategic Communications. He brings a deep level of sector expertise in donor stewardship, program strategy, development, budgeting, implementation and staff management. All of which will apply to take your annual giving department or program (direct mail, face-to-face, telemarketing, digital integration, and DRTV) to the next level.