Masterclass: 25 Ways to Kick Start Your Cross Channel Fundraising!

Session 6 | 2:15pm - 3:00pm

Presented by Michael Johnston of HJC, Lynne Boardman of Harvey McKinnon Associates Tad Druart, Director of Corporate Communications & Marketing at Convio

Are you still trying to coordinate your online and offline messages? Do you feel like the fundraising world is moving so fast that you can’t keep up? In this fast paced session you’ll get lots of great ideas to get the most from multi-channel fundraising.

The Session

This exciting session will explore the many innovative ways to attract and retain supporters exposing you to multi-channel fundraising – like you’ve never seen before.  What are the different media channels available for fundraising?  How hard is it?   

In the ever changing demographics of our world, today’s fundraisers need to be on top-of-their-game and embrace new techniques to find supporters and keep the ones you have!  We guarantee that you will have fun as you witness the endless ways others have jumped into the age of Google and started to combine direct mail, social network sites, personal pages, digital photos, blogs, video, twitter, widgets, audio podcasts and mobile phones to raise money and build relationships with their supporters.   

This fast-paced session, with up-to-date examples from some of the most accomplished and many other exciting fundraising brands will help you master cross-channel fundraising! 

Speaker Biographys

Michael Johnston 
President and CEO - HJC

Michael Johnston is the president and founder of HJC Consultants and HJC New Media. He is also co-founder of the Washington, DC based legacy company, The Legacy Giving Group and is New Media Partner with the Dutch based company, Delphi and the French based company, Optimus.

He has been a fundraiser for 20 years and has worked with hundreds of organizations in Canada, the U.S., Europe, Latin America and Asia Pacific.  

Mike is an expert in direct response fundraising innovation – especially in the use of new technologies like the Internet.

Mike was an instrumental, founding board member of the Washington based Ephilanthropy Foundation, and was its first Education Committee chair. He was a founding Board Chairman of Globelot, the first Internet lottery created in partnership with CARE International, Human Rights Watch, World Wildlife Fund, and the International Federation of Red Cross and Red Crescent. 

Tad Druart
Director of Corporate Communications & Marketing at Convio 

Mr. Druart has more than 20 years of leadership experience in developing, executing and sustaining communications strategies and tactics that drive results. As a top communications professional, he has had significant success leading the branding, public relations (PR), investor relations (IR) programs for for-profit businesses and served the nonprofit market in fundraising and program roles . Mr. Druart's experience spans industry-leading companies including Dell and National Instruments, as well as success as a fundraising professional with Special Olympics and in Higher Education at Texas State University.

• Demonstrated experience with highly complex industries and technologies while working with start-up as well as Fortune 100 companies and nonprofits.

• Proven ability to generate response through a variety of communications and marketing tactics.

• Demonstrated ability to counsel and coach senior executives on the use of communications strategies that drive attainment of organizational goals.