The secrets of mastering social media to build brand, find new supporters, and deliver an effective ROI

Session 5 | 1:30pm -2:15pm

Presented by Laisie Tu of HJC, Misty Meeks of WSPA and Susan Halligan of the New York Public Library

Need to get started on social media or have an account that’s going stale? This session will provide you with tips and tools from social media practitioners to create a successful strategy that’s right for you.

The session

With the cost of traditional marketing channels going up and up, social media is getting more attention as a way to strengthen your organization’s marketing, advocacy, and fundraising efforts.

This straightforward session will try to show you the most cost effective, proven ways to use social media to strengthen your organization. With examples from Twitter, Facebook, Youtube, and other social media tools, you’ll see how some of the best nonprofit brands use social media to beat the competition! We will breakthrough common misconceptions and notions of social media while providing you with tips, best practices and tools to get you started on a long-term strategy towards engaging your donors.

Speaker Biography

Laisie Tu
Online Media Coordinator

Laisie graduated from the Ted Rogers School of Management, Ryerson University with an honors B.Comm. degree in Marketing Management and International Business.

She joined the HJC team in May 2009, eager to apply her passion for digital marketing to the various nonprofit campaigns she works with today. Laisie participates and is active on many social media platforms, keeps up with the latest in the industry and swears that Twitter is her best friend.

Misty Meeks
Online Communications Manager – WSPA Canada

Misty joined WSPA Canada in 2007 from a background in advertising and digital marketing. She manages WSPA Canada’s digital portfolio which includes fundraising, advocacy and awareness building. She built a case for WSPA to invest in social media and now leads social media development on an international level. Misty guides WSPA’s social media strategy, participates on a hands-on level across a wide variety of platforms and achieves real and measurable results.

Susan Halligan
Marketing Director – NYPL

Susan Halligan is the Marketing Director at the New York Public Library, where she leads the digital team responsible for social media strategy, structures, systems and analytics. @nypl is #1 in Twitter followers among U.S. public libraries. She produced the online video series showcasing the library’s collections and curators, Treasures of The New York Public Library.

Susan has initiated several marketing partnerships on behalf of NYPL, including with Major League Baseball, Fresh Direct, Starbucks, L Magazine, Metro newspaper, Metropolitan Transit Authority and The Daily Beast.

She has a deep background in sponsorship as well as event and talent management, having worked for IMG for 7 years on sponsorship programs for the Smithsonian Institution, the United States Olympic Committee and the Nobel Institute, and event and talent management for the Nobel Centennial 2001 in Stockholm and Oslo and Nobel Peace Prize Concerts in Oslo 2001, 2002 and 2004.

Prior to IMG, she held marketing positions at Simon & Schuster, William Morrow and Princeton University Press.