5 tools for success: How to turbo-charge your pledge based fundraising events

Session 1 | 9:15 - 10:00

Presented by Heather McLean, HJC and Kim Daley, Doctors Without Borders, USA

Find out how to use social media, cross channel marketing and how to integrate the phone, DM and email to turbo-charge your real or virtual events.

The session

How does an organization use new trends in social media; cross-channel marketing; and virtual events to turbo charge their pledge based fundraising in the 21st century?

This exciting session will look at meteoric rise of social networks and their role in pledge based events. We will explore how and why people make personal pages online and how they use digital photos, blogs, video, twitter and widgets to campaign, raise money, and build their own communities. In addition, this session will explore how to use the phone, online and mail to make more money from pledged based events. Finally, this session will give you some ideas on virtual pledge based events that really work.

This session will look at case studies from organizations like Doctors Without Borders, Mount Sinai and Princess Margaret Hospital Foundation.

Speaker Biography

Heather McLean
Fundraising Innovation Consultant
Heather McLean has a rich background in international development both in terms of education and field work. She made the transition from program development to fundraising when she moved from the United States to Canada in 2004. Most recently, she was the Development Officer, Special Events, at Plan Canada where she championed the use of online fundraising tools for various campaigns and events, including Gifts of Hope, Plan’s alternative gift catalogue.
At HJC, Heather currently works with Ornge Foundation, Doctors Without Borders (USA), and Christian Blind Mission in Canada and overseas (amongst others) to develop cutting-edge online fundraising and advocacy campaigns.