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Fundraising is a core area for almost every
organization. Whether direct response, activity-based events,
solicited appeals online, or providing a secure giving area
on your web site. HJC provides expertise in offline or online
fundraising with a key focus on integrating the two areas
of support.
The Internet has become an accepted method
of fundraising and is essential to providing supporters another
way to give, especially when integrated with traditional methods
such as direct response. By integrating fundraising goals,
you can increase your impact on current and potential supporters
and expect that to translate to an increase in support for
your organization. HJC can help you with:
Direct
Response
HJC offers three direct creative services:
Rapid-Service, Hot-House Audit and Direct Mail Package Creative.
Rapid Service
Do you need a quick
review before your direct mail campaign is launched?
Sometimes you're happy with
your direct mail package, but it just needs an expert set
of eyes to look over the copy or to make sure there are
not any hidden mistakes. HJC can receive your creative material
electronically and spend one hour reviewing the material.
In return, you will receive our RAPID-SERVICE edits, comments,
and suggestions in a one-page document. HJC will also spend
15 minutes explaining the recommendations, changes and improvements.
Hot-House
Audit
Are you looking for
a way to boost results?
Sometimes a direct response
program needs an intensive, on-site sit down. This service
relies on our senior creative people coming on-site and
being sequestered in a room. After receiving the direct
mail creative packages, The HJC team will spend two hours
reviewing materials, making notes, and preparing a hart-hitting
creative critique that is presented to the staff in the
third hour. Organizations benefit from the collective knowledge
of two creative experts and have a critique of the whole
program.
Direct Mail
Package Creative
Looking for fresh, innovative
ideas for your direct mail creative?
Exceptional creative packages
can make an incredible difference to any fundraising program.
HJC will create a new package for any organization. The
organization receives the complete package - the copy and
the finalized artwork.
Online Fundraising
Plan
Are you raising enough
money online? Want to raise more?
HJC will help your organization
develop a comprehensive multi-year online fundraising based
on our experience guiding online fundraising activities for
dozens of online organizations around the world. We will meet
with you to discuss current and planned campaigns that can
take advantage of the Internet and email as well as review
your web site with an eye to enhance fundraising capabilities.
You will receive a document that gives you a phased road-map
to boosting your online fundraising results, including specific
recommendations for developing your online donor base, improving
online fundraising response and renewal rates, and identifying
new technologies that will enhance your fundraising programs.
But we don't have to stop there. We can
also work with you throughout the implementation phase, guiding
the production, deployment and assessment of any or all elements
of the online fundraising plan, in coordination with your
staff.
Integrated
Fundraising Plan
Are your online and offline
fundraising activities working together to maximize your results?
HJC can help you create a fundraising
plan, integrating real-world programs with online programs.
HJC will receive current fundraising documents to review and
will meet with you to discuss all current and planned programs
as well as other fundraising goals. You will receive a document
that includes review, analysis and recommendations. This plan
can be adapted to mesh with any one, two or three year plans
that currently exist.
HJC provides the option on whether or not you wish to involve
us in the implementation of any general or program-specific
recommendations.
Email Fundraising
Email is the next big
thing in fundraising. Are you onboard already, or are you
falling behind?
Email may be more important
than your web site when it comes to raising money online.
HJC has already helped organizations raise millions of dollars
online, and we can help your organization develop email as
a prime online fundraising tool. By carefully building your
in-house email lists of friends, supporters, donors and volunteers,
we can help you build the kind of capital base that will propel
the success of all your online (and offline) activities.
HJC can help you start from scratch
if need be, setting up your first email management system
and building your list of email supports and prospects, or
we can help you develop your existing email program. We can
design viral (pass along) marketing campaigns and email capture
tools to bring a steady stream of new email contacts into
your email database. We can also design and execute email
prospecting, renewal and conversion campaigns to bring new
and increased donations into your organization.
Phone Friend
What happens when your organization uses a high quality, proven telephone support service to help your personal page fundraisers?
THEY RAISE MUCH MORE MONEY & YOU BUILD BETTER DONOR RELATIONSHIPS
What happens when you put together a firm that's been raising money online for 14 years with a telephone company that’s been innovating service via the telephone for 19 years?
You come up with PHONE FRIEND, a new telephone and online fundraising partnership to offer the most cost effective way to stimulate your online personal page participants to raise more money.
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