hjc - leadership + innovation for the non-profit sector - E-Newsletter February 2011, Issue #11
Video Gaming in the Non-Profit Community - Is it here to stay? Letís face it Video games are big, REAL BIG, and they are here to stay. Video games are now officially bigger than both movies and music, and current statistics show that as of March 2011 Ė 65% of US households play video games. By 2020 that number is expected to increase to 80%. The average gamer is 32 years old, and spends 18 hours EVERY WEEK playing video games, also 2 out of every 5 gamers are female. Find out more.
Other News & Updates
It's event season! Are you looking at the right KPIs?
Fundraising events are a predominant way that Gen X and Boomers are supporting charities. (See our Next Gen study with Convio). Are you prepared for the reality that middle aged and younger donors more and more 'just want to have fun' while raising money. And what's more - Gen Z are now becoming some of our best fundraisers through events.

E-appeals: when does too much become too much?
There was a time, not so long ago, that organizations would send out emails on an ad-hoc basis. These emails, sent randomly throughout the year, would feature a mixture of information, requests for action and request for money with little thought put behind strategy for each email. We would never send direct mail in this way – so the question is why do we email in this way?

President's Message - Iím often asked what business books Iím reading at any given time and are they influencing my thinking. I have to admit, I donít read many business books. Instead, Iím often reading books on history or politics and moving the experiences, examples and events over to our sector. I urge the reader to try it out. Donít pick up the next Harvard Business Review, pick up a great book on the great human journey through history and politics. If you want some recommendations, shoot me an email. Recently, Iíve been intrigued by the Carthaginian General, Hannibal and his life-time struggle with a fledgling Roman Empire. He was the master of the battlefield. Many people know the story of his epic crossing of the snow capped Alps with his battle elephants. But what many people donít know is that he wandered the Italian countryside for almost 15 years, trying to bring Rome to heel but never could. He could not be beaten on the field and he had mastered the interplay between cavalry, infantry and archers. But he could not win. The reason: the sea. Carthage had given him every land asset he needed but without ships, he could never finish the job.
Tip of the Month

Software upgrades
Is your software up to date? With windows 7 and the latest Mac Operating System being released, companies are now updating their software to take advantage of some of the new capabilities these operating systems offer. Check with your IT department and make sure you are making full use of those resources you are paying a pretty penny for!

Featured Profile

leadnow.ca - people powered change

This month we had a chance to connect with up an exciting client of ours – up-and-coming advocacy group, LeadNow.

Upcoming Events
The Resource Alliance –
Fundraising Online

May 10-12 2011

Fundraising Online is one of hjc's favourite events. It's online, fits your schedule and has truly great content. This year our own Sheetal Persaud will be speaking, and hjc President Mike Johnston is co-chairing the event. We hope you can make it!

Our Fav

The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web's infancy, the Webbys are presented by The International Academy of Digital Arts and Sciences, which includes an Executive 750-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities, and Associate Members who are former Webby Award Winners and Nominees and other Internet professionals.

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