hjc - leadership + innovation for the non-profit sector - E-Newsletter October 2010, Issue #4
Storytelling Audit
Other News & Updates
Embracing mobile fundraising in the new year
Mobile giving has gained significant attention following the impressive $32 million donations raised by the Red Cross text message campaign for Haiti last year – and they still continue to receive donations to this day. Is your organization ready to embrace mobile fundrasing in 2011?

Finnish people love buying virtual gifts
Landing Page vs Donation Form
If you're anything like the folks at hjc, you've spent the last few years debating about where to send people first – either a landing page where they can get more information, or directly to a donation form instead. Obviously you really want people to make the donation, but perhaps people would be more likely to donate if they can learn more about your campaign.

Finnish people love buying virtual gifts
Tip of the Month
If you're busy sending direct mail to renew donors this January, don't forget to email donors and set up renewal donation forms online too. We see huge boosts in renewal rates when donors are communicated with through various channels with the same message.
Featured Profile
Rob Stock
President of IdeaLEVER

Laisie TuThis month we had a chance to connect with Rob to discuss about his company and upcoming
e-commerce products.

Upcoming Events
What: Beyond Special Events: Engaging Supporters Online for Year-Round Fundraising

Who: Mike Johnston, hjc and Kenneth Kuhler, Convio

When: Thursday January 27th 9:00-11:00am

Where: Miles Nadal Jewish Community Center, 750 Spadina Avenue, Toronto, ON Closest intersection Bloor and Spadina. Closest Subway Spadina station.

Your organization's special events may be the center of your fundraising strategy and contribute the bulk of your revenue. But consider this: You may be missing opportunities to improve the results of your special events and raise more funds the rest of the year.

That's why Convio and hjc are pleased to offer this results-focused two hour seminar focused on how your organization can raise significant funds year-round by engaging supporters online.

Our fav this month is seeing the NSPCC raised £100,000 from a Facebook campaign which it did not initiate. The campaign asked people to change their profile picture to a cartoon character to show their support for the NSPCC's work. All funds were raised within 48 hours, and the NSPCC's Facebook page has gained over 50,000 new supporters during this time.
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