Online Campaigns
The Internet is a natural venue for campaigning. These days the web and email are seen as essential campaigning tools for communicating with and engaging the public, and for drawing all of your campaign activities together into one central place. By building effective web and email strategies into your campaign planning, you can double or treble the impact of your next campaign.

Online Campaign Planning and Development
Is your next campaign going to have the maximum impact you want?
Campaigns provide a focus that unites the activities of staff, volunteers and supporters HJC can help you build a complete online campaign, either to run alongside a real-world campaign or to run on its own. We can help you plan your complete online campaign including designing and building an interactive campaign website, planning your email communications, and ensuring that your online and offline campaigns are fully integrated - all with an eye towards helping you achieve your campaign goal.

Online Action and Advocacy
Harness the power of the net to boost your impact!
If the goal of your campaign is action - as in signing a petition, sending a postcard, or passing along a "Word-of-Mouse" campaign message, then HJC can help you with creative design and implementation of online tools that engage and mobilize your constituents. We have developed customized code and applications that can be quickly and easily deployed to support online action, including: online petitions; ePostcards; interactive games; and e-Alert/e-Action templates. (see the Design section below in this document for more details about our interactive applications and programming)

Online Marketing
Your organization's online success depends on getting the word out to your online community, whether they be donors, volunteers, clients, media or the general public. HJC's expertise in online marketing and campaigning can help you to effectively deliver your message to the people who count the most.

Online Marketing Plan
Are you reaching your most important online audiences?
HJC will develop a 6 month to 2 year online marketing plan for your organization, using our RIPPLE MARKETING© approach that establishes both strategic and tactical targets and describes the best ways to use email and web to work toward those goals using viral marketing tactics, banner opportunities, online corporate partnerships for advertising space and integration with direct response packages. Our plan will also guide you through the process of establishing media partners, planning media buys (banners and keywords) and developing your in-house email list.

Email List Building
Do you want to build up your email database?
Email address lists are the currency of online communications. By carefully building your in-house email lists of friends, supporters, donors and volunteers, you build the kind of capital base that will propel the success of all your online (and offline) activities. HJC can help you setup and manage your email list, and . HJC can help you use the tools of the Internet to bring new members into your community.

Viral Marketing
'Word-of-mouse' is a powerful online marketing tool. Are you using it yet?
Viral (pass-along) marketing campaigns are designed to use friend-get-friend referrals to spread your message out to an ever-expanding circle of contacts. HJC can design and execute Viral (pass-along) marketing campaigns to bring a stream of new traffic in to your organization's website where email capture tools will engage their curiosity and encourage them to opt-in to your email list.

Search Engine Optimization
Make it easier for people to find your organization online
We all use search engine to find what we are looking for online. HJC can help you to ensure that everyone who is looking for your organization online will successfully find your site. Using the latest techniques, HJC will help to optimize and register your website with the best search engines, and increase traffic to your web doorstep.